![]() 1/3 of the most viewed stories are from businesses.Most followed Instagram business category is Home & Auto with 120K followers.Influencer marketing takes up more than half of the marketing budget for 17% of marketers.There are more than 500,000 active influencers on Instagram.70% of shopping enthusiasts turn to Instagram for product discovery. ![]() Annual Instagram advertising revenue is projected to reach around $40 billion in 2023.*No official figures reported Instagram for Business Instagram accounted for 17% of the time S.Instagram users spend an average of 1 minutes per day on the platform.teens say Instagram is the best way for brands to reach them about new products or promotions. 54% of the world population uses Instagram.87% of Instagram users are outside the U.S.There are 127 million Instagram users from the S.Out of the 25-34 age group, 4% are male and 14.8% are female users.1% of Instagram users are 65+ years old.2% of Instagram users are 18-24 years old.7% of Instagram users are 25-34 years old.2% of all Instagram users are female while 51.8% are male.Total Percentage of Instagram Accounts with 1m Followers: Total Number of Monthly Active Instagram Users:
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